AGRICULTURE


THESE BRANDS HAVE SHAPED THE HISTORY OF THE AGRICULTURAL EQUIPMENT INDUSTRY FOR ALMOST 180 YEARS”

The Agricultural segment includes some of the world’s most renowned agricultural brands: Case IH, STEYR and New Holland Agriculture. These brands have shaped the history of the agricultural equipment industry for almost 180 years, totaling together almost 380 years of experience. Case IH and New Holland Agriculture are commercialized globally today while STEYR is principally sold as a premium brand in the European market.

Case IH designs and sells equipment for larger grain and cash crop producers, contractors and specialty producers. New Holland Agriculture offers a wider range of equipment serving livestock, forage, small seed crop, orchard and vineyard businesses. The STEYR brand has a strong presence in the European market and focuses on tractors for municipal and agricultural applications. All three brands are dedicated to helping the world’s agribusinesses produce more crops and livestock to feed the world in an efficient way.

WHAT WE USED TO THINK WAS UNACHIEVABLE HAS NOW BECOME THE NORM WITH CASE IH”

For almost 180 years, Case IH has been a global leader and provider of powerful, reliable and high-performance agricultural equipment.

With a worldwide presence in more than 160 countries with more than 2,500 points of sale, the brand enables optimal productivity by providing innovative solutions specifically designed for the professional producer offering a full range of agricultural equipment including tractors, combine harvesters and implements and precision farming solutions.

MY GUYS GIVE THEIR ALL EVERY DAY. WHAT THEY DESERVE IS A PARTNER LIKE STEYR, WORTHY OF THEIR PERFORMANCE”

Since 1947, the STEYR brand’s iconic red and white tractors – and orange for municipality – have been synonymous with high quality and reliability.

STEYR tractors have not only set innovation benchmarks in their native Austria, but have gone on to support growth in many important European markets. The wide footprint of the brand keeps increasing its size as demonstrated by the latest expansion to Spain, Latvia and Lithuania. With its top-of-the-range tractors from 55 to more than 300 horsepower, STEYR offers specialized solutions in agricultural, municipal and forestry segments. Continuous investment in the St. Valentin plant ensures premium “made in Austria” quality and thought-through solutions for demanding STEYR customers.

NEW HOLLAND IS ALWAYS BY OUR SIDE WITH MACHINES THAT ENABLE US TO GET THE JOB DONE EFFICIENTLY AND ENSURE THE VERY BEST FOR OUR BUSINESS”

New Holland is a world-leading agricultural equipment brand with over 125 years of experience in supporting five generations of farmers across the globe.

The brand is the partner that farmers and growers can rely on to provide innovative, efficient, and sustainable farming solutions. New Holland offers every customer the broadest choice of easy-to-operate tractors, harvesters, foraging equipment, balers, material handlers, sprayers, tillage, seeding and planting equipment complemented by advanced Precision Land Management solutions. It is open and responsive, ready to understand global customers’ changing needs and on hand to help farmers get the job done.

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CNH Industrial is a global leader in the capital goods sector that, through its various businesses, designs, produces and sells agricultural and construction equipment, trucks, commercial vehicles, buses and specialty vehicles, in addition to a broad portfolio of powertrain applications.

CNH Industrial N.V. Corporate Office: 25 St. James's Street London, SW1A 1HA United Kingdom

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