In May 2024, CNH brand CASE Construction Equipment broke new ground by delivering the first sustainable roadshow of its kind in the UK. Not only did the two-day event in Derbyshire promote electric construction machinery and sustainable waste management, but the event itself was officially recognized as sustainable with an ISO 20121 certification.

ISO 20121 is renowned internationally as a model for organizations to demonstrate their commitment to sustainability in the planning and delivery of events. CASE secured certification with an approach to event management that was first applied at the 2012 London Olympics. Caterers served with, and on, recyclable dishes and staff carpooled to and from the event to reduce carbon emissions.

58% of the cars used were either hybrid or electric models, resulting in a 96 kg reduction in CO2 emissions, equivalent to driving from London to Paris in an average car.

The show featured two electric mini excavators, a mini track loader prototype and the brand’s inaugural electric compact wheel loader, which is now in full production. Customers were able to get to grips with them and learn more about how these machines will benefit their businesses.