One Million Interactions Later: How CNH's AI Tech Assistant Is Delivering Faster Answers for Dealers
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Instant tech support for dealers to find answers fast.
CNH's AI-powered technical support platform has surpassed 1 million global interactions, helping dealers diagnose issues faster, streamline troubleshooting, and reduce equipment downtime.
Artificial intelligence is transforming agriculture in many ways – from helping operators make smarter decisions in the field to enabling more automated and connected equipment. But some of AI's most immediate impact is happening behind the scenes, helping keep machines running when farmers need them most.
At CNH, AI is helping power a new era of productivity, customer proximity, and uptime. As the company continues its transformation into a global technology leader, AI is being embedded across products, processes, and people – not as a future concept, but as a practical tool delivering measurable value today. Across service operations, AI is helping dealers diagnose issues, access technical knowledge, and deliver faster support to customers.
Since launching AI Tech Assistant (AITA) in January 2025, CNH has been demonstrating how AI can deliver practical value across dealer service operations. The AI-powered diagnostic and technical support platform helps Case IH and New Holland dealers diagnose, troubleshoot, and repair equipment more efficiently.
The platform was developed to help dealers keep pace with the growing complexity of modern equipment service. Today's machines generate vast amounts of technical information, while technicians often need to navigate multiple systems, manuals, service bulletins, schematics, and parts resources to diagnose issues and complete repairs. During critical planting and harvest windows, every minute spent searching for information can translate into costly downtime.
AI Tech Assistant simplifies that process through a "one question, one answer" experience, allowing technicians to ask questions in natural language and receive guidance drawn from CNH's technical knowledge systems.
Today, the platform has surpassed 1 million total interactions globally, supporting both dealer and internal teams across 38 languages.
Delivering Measurable Impact Across the Dealer Network
In just over a year, AI Tech Assistant has become one of the most widely adopted AI tools across CNH's dealer ecosystem.
Beyond the adoption metrics, AI Tech Assistant is helping dealers streamline troubleshooting and technical support. By making technical knowledge easier to access, the platform helps technicians find answers faster and resolve issues more efficiently.
The result is faster diagnostics, more consistent support, and quicker repairs that help keep customers productive.
Helping Technicians Find Answers Faster
AI Tech Assistant simplifies access to the technical knowledge technicians rely on every day. Through natural-language queries, users can quickly find repair procedures, diagnostics, specifications, parts information, service documentation, and other technical guidance that previously required searching across multiple systems. Rather than navigating a complex network of resources, technicians can ask a question and receive a targeted answer backed by CNH technical content. Accessible through the dealer portal on laptops, tablets, and mobile devices, the platform gives technicians access to technical guidance whether they are in the shop, at a dealership, or working in the field. The result is a faster path to answers for newer technicians and a more efficient troubleshooting process for experienced teams.
- 1M+ total dealer and field support interactions globally
- Nearly 30,000 active users worldwide
- 72% dealer location adoption across key regions
- 90% answer success rate
- 38 languages supported
- 110,000–172,000 estimated hours saved annually
- 7–11 minutes saved per interaction on average
When I am interacting with a customer and they have a service question that I can find an answer to using the AI Tech Assistant, it ends up just making life easier for all parties involved — I don't have to bother someone from the service team, the service team is able to stay more focused, and the customer doesn't have to wait around. Win, win, win, win!
Jesse Straeter, CEO – New Holland Rochester, Inc. (US)
CNH AI Tech Assistant is my personal favorite. I'm already in the dealer portal doing other things, so it's handy to have it all in one portal. It allows me to get answers much faster, and I don't have to disrupt a technician while he's working.
Cindy Wiebe, Service Admin – Mazergroup Steinbach (CA)
It gives me a 'home page' to start from and eliminates a lot of time spent searching for information. CNH is embracing new technologies, investing in them with financial and human resources, and is willing to remain on the cutting edge.
Joshua Astrope, Service Manager – Mazergroup Steinbach (CA)
Building a Better Tool Through Dealer Feedback
One reason adoption continues to grow is that dealer feedback plays a central role in the platform's evolution. Over the past year, dealers have provided thousands of feedback submissions that help identify knowledge gaps, improve answer quality, and shape future enhancements. The platform continuously learns from user interactions, enabling CNH teams to refine content, improve accuracy, and prioritize new capabilities. This creates a feedback loop where every question helps make the system more valuable for the next user.
What's Next for AI Tech Assistant?
AI Tech Assistant continues to evolve beyond technical troubleshooting into a broader AI Dealer Assistant, helping shape the future of the dealer experience. The platform will continuously expand its capabilities, supporting new domains and becoming a comprehensive assistant across the dealer lifecycle. Over time, it will evolve from simply answering questions to enabling end‑to‑end workflows that help dealers work more efficiently and deliver better customer experiences. As AI moves from experimentation to real-world application across agriculture, AI Tech Assistant demonstrates how AI can help dealers and technicians work more efficiently—putting expertise within reach, streamlining workflows, and allowing teams to spend less time searching for information and more time keeping customers productive.